With the growth of various platforms like Vimeo, Vine, YouTube, etc. video marketing has become quite an effective way of marketing to customers. With more than 90% of all online customers agreeing that videos are helpful when it comes to making decisions, their importance extends to conversion and sales qualifications too.
But, it is very important to have a good B2B video marketing strategy in place or you may not be able to make the most out of all of this. It is very important for you to be a master of this art and be able to showcase the personality and value of your brand through your videos or else they will just be lost in a sea of videos by countless B2B companies just like yours.
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