Behind almost every new feature, review or profile on a company is a great PR strategy. Just ask any reporter and they will tell you that there are many ways of telling a great story and not all of them are as effective. Getting the idea interested in a story is something only an effective PR strategy can do.
But not every startup can afford to hire a PR firm. This does not mean you can't increase the reach of your strategy. There are many low cost startup PR strategies which you could use as well.
All it takes is a little bit of effort and planning. Whether you are handling PR on your own or want to hire a consultant, it's important to have an effective strategy in place if you want to boost engagement and recognition.
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