Keywords research for SEM

Everyone knows that keywords are very important for search engines. When you decide to search for something online, you will probably head to Google and type whatever it is you're looking for into the search bar. The results you get on subsequent pages are based on a variety of factors, but the one variable which is involved is what a user inputs in the search bar.

That's why keywords research for SEM is so important. The keywords that are entered by users are a very important part of search engine optimization and are the most important thing when it comes to search engine marketing.

SEO competitive analysis

Have you ever felt like you are trying everything under the sun and are still not being able to be successful when it comes to search engines? While it's possible you're doing making a mistake, one of the other reasons why you may be suffering is because of poor SEO performance.

Alternatively, your competition might just be really good. If you are part of a competitive niche, chances are your competition is smashing it and you just don't have the funds to keep up with them.

This is where SEO competitive analysis comes into the picture.  Monitoring the failure and success of your competitor's is a great way for you to learn what's working in your industry and what isn't.